Premier League Celebrates Kenya’s Football Culture in New Film

The Premier League is celebrating Kenya’s vibrant football culture through a new short film that highlights the passion and traditions cherished by thousands of supporters nationwide. This engaging piece showcases local Premier League fan clubs and culminates at Nairobi’s biggest football event, the Guinness Matchday.

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A Spotlight on Community

Filmed earlier this month, the documentary-style film captures the spirit of Kenyan football fans who gathered for a big-screen viewing experience, demonstrating the unique bond that football creates. Will Brass, Chief Commercial Officer of the Premier League, expressed delight in witnessing such fervent enthusiasm. He stated, “It was remarkable to see how passionate Kenya’s football fans are… We hope we captured just a little of this emotion to share with the world.”

Guinness, the main sponsor of Guinness Matchday, partnered with the Premier League for this project.

Uniting Through Shared Passion

Guinness Marketing Manager, Henrietta Reed, addressed the gathering during the film’s debut, highlighting the emotional connection the Premier League fosters among fans in Kenya. “Guinness Matchday continues to offer a home for this incredible energy,” Reed remarked. She emphasized that the partnership allows both organizations to enhance the football experience for fans not just in Kenya but across Africa.

For fans looking to engage more deeply with Kenya’s growing football culture, the film is poised to inspire greater involvement in local football events and activities.

Take Action

Explore the film to witness the exhilarating energy of Kenya’s football culture firsthand. Stay tuned for upcoming events and initiatives that celebrate this shared love of the beautiful game. Engage with local fan clubs and enhance your Premier League experience!

By following these steps and collaborating with passionate communities, the Premier League is not just promoting football but also uniting fans from diverse backgrounds, showcasing how the sport transcends borders.