NNPC Ltd, NFF, Others To Improve Commercial Viability Of Football In Nigeria
InfoSport: NNPC Ltd, alongside NFF and IMG, aims to enhance the commercial viability of football in Nigeria through strategic partnerships and collaboration.
Strategic Partnership for Nigerian Football
The Nigerian National Petroleum Company Ltd (NNPC Ltd), the Nigeria Football Federation (NFF), the Nigeria Premier Football League (NPFL), and its strategic partner, IMG, are embarking on a pivotal partnership to improve the commercial viability of football in Nigeria. This initiative was cemented during a recent meeting involving the board and management of NNPC Ltd and a joint delegation from NFF and NPFL.
A Collaborative Effort
In a post shared on X, NNPC highlighted the discussions focused on fostering sustainable collaboration to enhance the visibility and legacy of Nigerian football. NNPC Ltd.’s Chairman, Musa Ahmadu Kida, expressed his congratulations to the NFF following the Super Falcons’ historic win at the 10th Women’s Africa Cup of Nations in Morocco.
“We are committed to dialogue that will drive sustainable impact,” Kida stated, stressing the importance of collaborative efforts.
Revitalizing the Football Ecosystem
Engr. Bashir Ojulari, Group Chief Executive Officer of NNPC Ltd, reaffirmed the company’s dedication to supporting initiatives that enhance football’s value. NFF President Ibrahim Gusau spoke about revitalizing the football ecosystem to inspire national pride. The IMG team presented the “Transforming Nigerian Football” project, emphasizing mutual partnerships with corporate entities.
Celebrating Recent Achievements
This partnership comes shortly after the Super Falcons triumphed over Morocco, winning the Women’s Africa Cup of Nations, marking a significant achievement for Nigerian football. In recognition of their success, President Bola Tinubu awarded all team members national honors and financial rewards, alongside housing benefits under the Renewed Hope Housing Scheme.
As President Tinubu noted, “You have inspired millions… and we will continue to encourage you.”
Conclusion
The strategic partnership aimed at improving the commercial viability of football in Nigeria signifies a crucial step toward elevating the sport in the country. With renewed focus and commitment from various stakeholders, the future looks promising for Nigerian football. Readers are encouraged to share their thoughts on how this partnership can further enhance the game in Nigeria—your voice matters!
