Football Meets Tourism as FKF Signs Ksh 15 Million Deal with Magical Kenya
In a groundbreaking collaboration, the Football Kenya Federation (FKF) has signed a Ksh 15 million deal with the Kenya Tourism Board (KTB) under the Magical Kenya brand. This strategic partnership aims to merge football with tourism, leveraging the heightened visibility during the Africa Nations Championship (CHAN) to promote Kenya as a premier travel destination.
Harnessing Football’s Popularity to Boost Tourism
The collaboration comes at a pivotal moment, as Kenya gears up for CHAN, a prime opportunity to showcase its rich tourism offerings. Cabinet Secretary for Tourism and Wildlife, Hon. Rebecca Miano, emphasized that sports, particularly football, can enhance destination visibility. “This partnership aims to spotlight Kenya as a vibrant tourism destination,” she stated, focusing on engaging local and regional audiences through the national team, Harambee Stars.
Capitalizing on Global Football Appeal
The deal integrates the Magical Kenya brand into key football platforms, including match-day events, team merchandise, and digital content. KTB CEO June Chepkemei highlighted that football fans form a significant portion of the global sports tourism market, making this partnership a strategic move. “This partnership taps into that enthusiasm,” she pointed out, as it aims to showcase Kenya’s cultural richness and natural beauty to a younger audience.
In addition to the sponsorship, the initiative aligns with FKF President Hussein Mohammed’s vision of maximizing football’s influence to promote Kenya internationally. “This partnership is a significant step in demonstrating how the game can serve a greater purpose—promoting Kenya’s image globally,” he noted.
Next Steps: Engage with Us
This partnership reinforces Kenya’s position as a rising destination for sports tourism. Engage with us during CHAN and explore how football can spur travel to our stunning landscapes. Join the conversation online and be part of showcasing Kenya to the world!
InfoSport: FKF signs a Ksh 15 million sponsorship deal with Magical Kenya, merging football and tourism to promote Kenya during the Africa Nations Championship.
